Lowbrow Punch!

Media: Bottle Package Design

is a package design for a malt punch liquor that is designed in homage to Frank Kozik who is a graphic designer, illustrator & toy designer from San Francisco who is most famous for his character designs for vinyl toys such as smorkin’ labbit who is almost always smoking a cigarette despite his ironic kid-friendly form.

Using hand drawn typography and illustrations this package design borrows from tropes used frequently by Kozik to give the overall design a lowbrow look, and feel. 

Here motherf*cker punch yourself in the face with THIS! it’s a malt punch liquor that’ll knock you off your socks for a rockin’ good time. FRANK KOZIK LIMITED RUN ONCE IT’S GONE, SO’RE YOU. Brewed in sunny San Francisco